If you are an ISV, app sharing enables you to upload an app once to your organization then easily share it with one or more of your client's organizations with just a few clicks. This enables you to manage applications and versions while enabling your clients' to manage the deployment of your application(s) to their devices.

If you are an enterprise and source content from multiple external ISVs, each of your content providers can securely share apps to your organization. This enables the content providers to manage applications and versions while you can manage the deployment of said application(s) to your devices.